The exhibition of the Estonian Museum of Applied Art and Design
Framing Fashion in Soviet Estonia
The Fashion Photography of Boris Mäemets
Boris Mäemets (1929) shaped the image of Estonian fashion between 1959 and 1975.
The exhibition “Framing Fashion in Soviet Estonia” presents a broad overview of the work of Mäemets from the 1960s and 1970s, displaying photographs that received editorial praise and made it into the magazine as well as those that were not published and only the photographer himself could enjoy. The latter offer a record of his life behind the scenes, and are exhibited here for the first time.
Photographer: Boris Mäemets
Curator: Anne Vetik
Exhibition design: Johan Tali
Graphic design: Helene Vetik
Musical design: Sander Mölder
Exhibition team: ETDM: Kai Lobjakas, Toomas Übner, Ketli Tiitsar, Kristi Paap; Pärnu Museum: Kristjan Aariste, Anu Almik, Aleksandra Ehte, Maarja Padari-Kallit, Margus Tomp
In the photographs: Faime Jürno, Tiina Jürisson, Illi Kerge, Ilona Ots, Jüri Siim, Helle Ryzhova, Elga Leshkin, Mari Kanasaar, Mati Sõstar, Mare Garšnek.
The exhibition was first on display 11.08. - 22.10.2017 at the Estonian Museum of Applied Art and Design, Tallinn.
The exhibition is supported by the Estonian Cultural Endowment.
ESTONIA’S VERY OWN BLUE
The centennial year of the Republic of Estonia is a symbolic time to take a look at the colour blue and its associations with Estonia and the Estonian people, because there is probably no other colour that better describes our values, nation and cultural history than restrained, cool and Nordic blue. Of course, there are lots of shades of blue in nature, but it would be difficult to create one’s own blue based on them. Therefore, the wish developed to examine more closely the shades of blue that are found in local plants, and to find the shade of blue that is most intrinsic to Estonia. Or maybe even several blues! This exhibition is retrospective and pays multiple homage to previous generations, while we ourselves are looking toward the future.
Creative director and author of the idea: Piret Puppart
Consultant: Liisa-Maria-Anette Samm
Artists: Edvard Hiietam, Külli-Triin Laanet, Karita Kärmet, Hannes Rüütel, Kreet Kärner, Nele Kurvits, Andreas Kübar, Eliise Saar (BA, 2nd year) and Kadi Adrikorn (MA, 2nd year)
Photographer: Virge Viertek
Stylist: Gerly Tinn
Makeup and hair: Mammu
Models: Hanna Brita Kähari (AL Model Management) and Alan (Sage Management)